Annabelle Homann COO LANIUS

Interview with Annabelle Homann from LANIUS


Get to know, Annabelle Homann, the COO, Head of Marketing of LANIUS, a fashion brand that thinks organic and is responsible. The vision of LANIUS founder, Claudia Lanius is to combine eco-friendly materials with fair working conditions, feminine silhouettes, and the perfect fit.

LANIUS is feminine, unique, and designed with attention to detail. Thoughtful trends and high-quality materials define the style of LANIUS’s slow fashion collections focus on sustainability and ecology. The brand production sites comply with social and environmental standards which are regularly checked by independent institutions and by us personally.

Reading Time: 3 minutes


1. Are you a morning or night person?


2. If you could trade lives with someone for a day, who would it be?

The Queen

3. If a film were made out of your life, what genre would it be and who would play you?

Romantic comedy, Scarlett Johansson

Annabelle Homann and Claudia Lanius

4. If you were famous what would you be famous for?

Creative mind.

5. In a music playlist about your life what song couldn’t miss?

tadow – Masego

6. What song are you listening to now?




7. Name one brand you always look up for.


8. What did you want to be when you were younger?


9. On a scale of 1 to 10, how sustainable is your brand/company?


At LANIUS, we see sustainability as a future-oriented, ongoing process that takes into consideration people, animals, and the environment. Sustainable development is based on the so-called three-pillar system: economic, environmental, and social.


10. What is your favorite piece from the collection and why?

The LANIUS Troyer pullover made of organic cotton and organic wool – because it is a 100% organic and fair traded piece.

11. How did you get into this (LANIUS)?

I was born into this – because I work in my moms company..

12. Where do you draw your inspiration from?

Nature, creative minds, and photographers

🍪 Sound Taste: If you need to focus while working from home, please, check this playlist,complete with amazing songs to keep you focused. TFR has created this Spotify playlist, in order to help artists become better known by letting you know about new melodies, new stories, new chords. In fact, we all have the opportunity to contribute and help build a better world. Starting, straightaway with the little things. At the same time if you identify yourself, help us grow, follow Us!

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